Q.U.A.R.K.

Genre: 3D digital collectible figure

Released in: 2017

Problem Statement: We (Quidd) need you to maximize revenue from our upcoming release of our first original character and animated figure.

Solution: The character being a robot, I created a tease and build up campaign by hiding pieces of Q.U.A.R.K. in packs and boxes across the product, encouraging users to collect them all and “build” the character. During this period, despite other major sale events, Q.U.A.R.K. was the talk of the app and revenue targets were exceeded by 20%

Q.U.A.R.K. can be found and collected in the Quidd app on the App Store and Google Play.