Firefly Gold

Genre: Digital Collectible Card Set

Completed In: 2016

Problem Statement: Do we really need to spend weeks making original illustrations to be able to sell rare cards at a high price?

Solution: Working for the digital toy collecting app Quidd, I made an original Firefly card set that took me and a designer 1/5th of the average development time to design and release. We used assets provided by the licensor, significantly increased the amount of space they take on a card, colored it all gold, teased it heavily, and released it in limited quantities. Firefly Gold broke the total spend record on the app when it was released. Before this day, Firefly was one of the least profitable licenses on the platform, and only complex illustrations were positioned as premium. Firefly Gold broke the mold and started the company’s monthly revenue increase, leading to a Series A investment from Sequoia Capital.

Firefly Gold can be found and collected in the Quidd app on the App Store and Google Play.